Panasonic today re-entered the smartphone market with the global launch of its new P51 smartphone in India. The phone runs on a quad-core processor and has a 5-inch display, a feature seen in many top-end models nowadays. It has been priced at Rs 26,990 in the Indian market and will compete against the likes of Samsung Galaxy S III, HTC One X and LG Optimus 4X HD, among others.
The company said it has inked a partnership deal with Times internet limited, the online division of The Times Of India Group, and the new handset will come preloaded with TOI and ET apps.
The all-new Panasonic P51 features an IPS display with 1280x720p resolution and 295ppi pixel density; the touchscreen boasts of Asahi DragonTrail scratchproof and damage-proof glass for added durability. This device runs on android 4.2 (Jelly Bean), the latest iteration of Google's free mobile operating system. It has a 1.2GHz quad-core CPU under the hood and packs 1GB RAM and 4GB onboard storage, along with microSD card support up to 32GB.
The connectivity suite of this dual-sim phone comprises features like 2G, 3G, Wi-Fi, Bluetooth 4.0 and microUSB. An 8MP autofocus camera with LED flash is placed on the back of the phone, while a 1.3MP HD unit is used in the front. Powered by a 2,500mAh battery, Panasonic P51 comes with a free magnetic flip cover and supports input via stylus. This phone measures 8.5mm along the waistline, weighs 135gram and will be available in white and black colours.
Panasonic has joined hands with Jaina Marketing for the distribution, marketing and customer care support of its P51 smartphone. It has said that it will invest Rs 200 crore over the next year in brand building for the mobile range. Panasonic is eyeing an 8% share of the Indian smartphone market in the first year
Daizo Ito, president, Panasonic India, said, "We are now launching our innovative smartphone which will redefine the Indian smartphone consumer experience. We are confident that our product will provide the Indian consumer a great multimedia experience and the 'best value for money' proposition."
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