The US tech giant seems to be focusing on the Indian market with a new strategy. Its decision to relaunch the iPhone 4 8GB version with an affordable price tag in India is likely to push up its sales in the country.
Reports on leading news websites say Apple will relaunch its basic iPhone 4 at around Rs.15,000 in order to compete with players like Samsung, Micromax and others. The original retail price for iPhone 4 in India is around Rs.26,500. Some e-commerce portals sell it at discounted rates. So, the price may vary accordingly. At Rs.15,000, the iPhone4 will give other smartphone makers a run for its money, owing to the reputation of the brand.
According to a report published in a leading daily, as Apple does not manufacture iPhone4 now, it can ship its entire unsold inventory to India. The iPhone4 was launched three years ago and other iPhones like 4S, 5, 5c and 5s have come up since then. In fact, iPhone 5s had a dream run in India when it was launched on November 1, 2013, ahead of Diwali. It ran out of stock within 24 hours of being launched in India.
This decision will bring iPhone 4 in a very competitive price range in the price-sensitive country like India.